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Google Analytics is a free and easy-to-use web analytics service offered by Google that generates detailed statistics about a website’s traffic and traffic sources. It offers many features, including the ability to track visitor interactions with the website, such as which pages they visit, what they click on, how long they stay on each page, how they arrived at the site (e.g., from what search engine), and what browser or operating system they use.
Google Analytics Importance in digital marketing
Google Analytics is an important tool for digital marketers because it provides them with insights into their website’s performance. It offers a wide range of insights and data points to help you understand how people are using your site and how you can improve. It can also help them make informed decisions about their online marketing strategies and improve their website’s user experience.
“Google analytics enables you to see the full picture of who visits your site and lets you know what content resonates with them. It also allows you to see if there are any errors on specific pages”
A GA (Google Analytics) code is added to each page of the website to collect the data. The data is then processed and analysed by GA to produce detailed reports.
Google Analytics Report:
The Google Analytics Report is a powerful and free tool that provides information on how people are interacting with your website. It offers insights about traffic, conversions, and more.
The reports offer information on a number of factors, such as the number of visitors, the number of page views, the bounce rate, the average time spent on the site, the geographic location of the visitors, the keywords used to find the site, and the referrers.
Types of google analytics report:
The first type is the “site search” report which provides information about the number of searches that are made on a website. The second type is the “site content” report which provides information about the number of pages that are visited on a website and how long they are viewed for. The third type is the “visitor flow” report which provides information about how visitors move through a site, including where they exit and where they enter from. The fourth type is the “content performance” report which provides information about how often visitors to a site view or click on different types of content, such as videos, images, or articles.
Google Analytics also offers a number of advanced features, such as custom reporting, conversion tracking, ecommerce tracking, and remarketing etc.
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