Facebook ads -> Social Media advertising for your business

Social Media Marketing

Social media marketing is a type of digital marketing that has a power of well-known social media platforms to meet your branding and marketing goals. It goes beyond simply creating business accounts and posting whenever you want to post. A dynamic approach with measurable goals is needed for social media marketing and includes:

• Maintaining and improving your profiles.
• posting content that promotes your business, product, services and attracts the right audience, such as images, videos, tales, and live videos.
• Responding to comments, shares, and likes while keeping an eye on your reputation.
• To create a brand community, follow and interact with your followers, clients, and influencers.

Paid social media advertising is another form of social media marketing where you may spend money to get users that are highly targeted for your brand see it.

Facebook ads

Facebook ads are advertisements on Facebook, as well as its additional services like WhatsApp and Instagram and its larger audience network. Facebook marketing offers a thorough and convenient solution to connect with different clients at various points in the sales funnel.

Facebook ads are an affordable and effective digital marketing strategy that increases a company’s profitability and online visibility. Businesses that use Facebook advertising will see favourable, long-term returns as it has been on the rise.

What are the 4 main type of facebook ads

With billions of monthly active users, Facebook is the most effective place to advertise your products or service. If you look into Facebook Ads Manager, it will reveal several options for Facebook ad format, and it can be confusing to figure out which one will work best for your campaign goals. After reading this you will know how to choose the best Ad type for your goals

Single Image ad

Single Image Ads feature one image, text, headline & description text, and a call to action. These ads are especially effective when it comes to a single, straightforward message, for example: 60% off sale in the example below.

Ad Objectives for Image Ads:

• Brand Awareness
• Local Awareness
• Traffic
• Reach 
• App Installs
• Engagement
• Lead Generation
• Conversions
• Product Catalog Sales

Single video ad

These facebook ads are presented as videos. The audience should only get one message with each video advertisement and the message should be easily digestable. If you have any eye-catching video that will halt a user mid-scroll, video advertising are a good choice. With the exception of using video as the primary creative, they offer the same customization as Single Image Ads. Talking head videos and other content that requires careful attention from the user are not appropriate at this time. video (between 6-15 seconds), visually striking footage will be significantly more effective.

Ad Objectives for Video Ads:

• Brand Awareness 
• Local Awareness
• Reach
• Traffic
• App Installs 
• Engagement
• Video Views
• Lead Generation
• Conversions

Slideshow Ads

To create a slideshow ads, pick 2 to 6 featured photographs and a transition template (like power point slide images). You’ll also require primary text, a link headline and description, and a call to action, much like the ad kinds mentioned above.

Slideshow advertisements offer an excellent chance to demonstrate a variety of items or tell a story about your company. For instance, if you want to advertise your farmer’s market to as many locals as possible, you could make an advertisement like the one below, which features some lovely produce that is available for purchase, a finished product, and a call to action.

Slideshow ads could be your best option if your campaign goal is to reach as many customer as possible in a particular area because they will play in places with low connectivity.

Ad Objectives for Slideshow ads:

• Brand Awareness 
• Local Awareness
• Reach
• Traffic
• App Installs
• Engagement
• Video Views
• Lead Generation
• Conversion

Carousel Ads

People must be mistaken Carousel ads with slideshow ads. Carousel ads give you more flexibility than slideshow advertisements like you can display two or more photos or videos with various headlines. The images show how the advertisements seem very differently from one another. Each creative is displayed as a scrollable card, and each image can be connected to a separate web page.

Ad Objectives for Carousel ads:

• Brand Awareness
• Local Awareness 
• Reach 
• App Installs
• Engagement
• Lead Generation
• Conversions
• Product Catalog Sales

How much does is cost to get advertised on facebook

Facebook advertising is paid either per 1000 impressions or each click/Pay-Per-Click (CPM – Cost per Mille). Daily budgets will be set and Facebook will try to stick to them. Sometimes, Facebook exceeds the daily budget, but it averages it out during a month.

Campaign Budget Optimization (CBO Campaign) is a choice in which Facebook divides and optimises a budget’s use within a campaign to maximise campaign results. Campaign Budget Optimization allocates resources across various ad groups and advertising in order to favour the most effective ones.

Facebook Ads v/s Google Ads

If you’re unaware, Google Ads is a platform for paid advertising created by Google where marketers may bid to have their brief ads, service or product listings, or videos displayed to web users. It has the ability to insert advertisements into search engine results as well as non-search websites, mobile apps, and videos.

Facebook ads are specific, targeted advertisements that are only displayed on Facebook’s advertising network. They can be seen in the Facebook Feed, Facebook Messenger, as well as third-party Meta ecosystem apps and websites.

They may be tailored to incredibly specific audiences and come in a range of formats, including single images, videos, slideshows, and more. Additionally, Facebook ad campaigns allow agencies a lot of choice in terms of how much of your client’s budget you want to spend, including:

• The overall amount spent
• Their daily budget 
• Their cost per result