Over the years, Digital Marketing Agencies used multiple ways to reach customers, from newspaper ads to radio and TV commercials to various online channels. Thanks to social media, mobile technology and Big Data, Digital Marketing has come a long way since its humble beginnings.
With so many developments in marketing, a lot of Digital Marketing Agencies are struggling to adapt to the new landscape. And in addition to new challenges, there are also a number of problems that have had marketers scratching their heads for ages.
Let’s explore some of the most common problems digital marketing agencies face and how to resolve them to help your business continue to grow and have an advantage over competitors.
Measuring Results To Track SEO Progress : Digital Marketing Agencies
To prove the value of search engine optimization (SEO), professionals keep track of everything from keyword rankings to lost backlinks. The success of your clients’ SEO campaigns, your agency’s ability to retain clients as well as your overall perceived value largely depends on your agency’s ability to measure SEO results.
Whatever your clients ask you to do with their website’s SEO, the bottom line is that they want to rank higher for the keywords they’re targeting. To make sure you deliver on that end, you need an SEO platform that is capable of accurately tracking your clients’ keyword rankings.
When choosing a tool for this, make sure the one you go for provides accurate results across the search engines your clients are actively campaigning on and allows you to decide the specific location (state, city, zip code) where you want to track rankings.
Moreover, consider it a plus if an SEO tool gives you the option to track Google Maps and Google Ads results. This data will give you the full picture of your clients’ keyword rankings and SEO performance.
Monitoring Multiple Client Projects Simultaneously : Digital Marketing Agencies
Managing several dozen projects at the same time can seem like an unhealthy and practically impossible task that requires constant attention. Each client website needs to regularly be worked on in terms of the technical, content and social media strategy. Plus, each of these tasks requires you to carefully consider all of the agreed-upon elements of the campaign.
For a human, this is very hard to do on an ongoing basis. However, with the right SEO tool in hand, you can remove the hassle from the equation and automate these tasks.
Ideally, you need a tool that allows you to monitor all of your clients’ projects from one central location. To boot, it also needs to let you create additional accounts for your teammates, senior management and, of course, clients.
Knowing The Market To Grow Your Clients’ Shares
Let’s face it, your chances of having multiple clients from the same niche are slim. In reality, you may have to research several markets to be able to help each one of your clients succeed in SEO.
To obtain all of the information you need to help your clients advance in search engine results pages (SERPs), you need a tool for collecting intelligence on the websites that compete with your clients. In addition to this detailed analysis of any domain, it also helps to have a tool that lets you analyze any keyword.
For example, you could enter a client website into such a tool and discover all of the websites that are competing with it for organic and paid traffic. Then, you could dig deeper into each client competitor to see what makes them tick. You could then take things to the next level and get detailed information on each of the keywords they target to uncover missed opportunities.
Effectively Communicating Relevant Information To Clients
Once you have the necessary information and are ready to let your clients know how you’re planning to boost their site’s SEO, communicate this to them in a clear fashion. The harsh truth is that most clients simply won’t have the time to analyze the information you give to them if you don’t pack it neatly.
In my experience, two things come in handy when reporting to clients: a general before/after report on their website’s technical setup and follow-up reports on various aspects of website growth.
The first report can be obtained through a website audit tool. It helps to show clients exactly what is wrong with their website from Google’s perspective and how many issues there are before you get to work. You can then present comparative reports each month to let them know what the overall progress is.
As for follow-up reports, there are plenty of tools that let you set up automated reports that go out to clients as often as every day, highlighting exactly what changed. To make things easier to absorb for clients, it’d be great if your reporting tool also provided visual graphs.
Some SEO tools provide even more options, allowing digital agencies to create separate accounts for clients or providing them with individual guest links, giving them the freedom to explore the data at their own pace.
Additional Features To Be On The Lookout For
To boost client trust, make sure the tool you choose offers white-labeling opportunities that allow you to brand the tool with your corporate identity. This will go a long way with clients who will see your SEO tool as your own development.
Any SEO tool that gives its users the opportunity to keep track of page changes definitely had digital agencies in mind during development. Things can get out of control when working on multiple projects in large teams. To make sure no alterations are made without approval, get automatically notified of any changes made to a client website.
Despite the difficulties of measuring results, managing multiple projects, researching the competition and communicating with clients, there’s a solution to every challenge. And if there isn’t one, create it! That’s what I kept in mind while building my SEO platform.
Source : https://www.forbes.com/