Digital Marketing is the process of creating, executing, and measuring a marketing plan that uses digital technologies to reach and engage customers. In other words marketing of product or services by utilizing digital channels such as SEO, SEM,SMM,SMO etc, known as digital marketing.

There are several great benefits of digital marketing such as 

• Help customers to find the right client
• Build Brand stronger.
• Reputation management
• Reach more people
• Increase credibility

Marketing Channel: marketing channels can be broadly classified into two types: 

1. traditional marketing channels
2. Online or digital marketing channels. 

Traditional Marketing vs Digital Marketing Channel – Traditional marketing channels include advertising, public relations, and direct marketing whereas Digital marketing channels can be broadly classified into two categories : first one is online and the second one is offline. 

Online channels include digital advertising, online search, online social networking, and email marketing etc. 

Offline channels include offline advertising, radio, television, and direct marketing.

Tweet Lifespan Fact (Social Media) – Twitter is a social media platform that allows users to share short messages called tweets. Although tweets are brief, they can be powerful in communicating information and ideas. But do you know? How long do tweets last? It turns out that the lifespan of a tweet varies depending on the number of followers a user has.
The average lifespan of a tweet is about 18 minutes. That means that if you’re following someone who tweets a lot, you’re likely to see the same tweets several times throughout the day.

Facebook profile is a two way connection where conversations start between one another by sending and accepting requests whereas in Facebook page one can see your page including like share and comment but you can’t that’s why we can say Facebook page is a one way connection. 

Facebook has a global audience reach. It connects people from different parts of the world. Facebook’s ad feature that allows us to target specific age groups is a major difference from other available social networking platforms whose work process is similar to Facebook. 

Facebook ads use various factors to target potential customers such as customer’s location, behavior, demographic, interest, preferences pattern etc. Facebook targets customers who have similar interests and in this way the chance of getting new customers from different sectors or areas increases. 

Did you know, Facebook will target only those audiences who are similar in interest and behavior with your created known source audience of people. 

Facebook ads use various factors to target potential customers such as customer’s location, behavior, demographic, interest, preferences pattern etc. Facebook targets customers who have similar interests and in this way the chance of getting new customers from different sectors or areas increases. 

Due to global audience reach it has become very easy for brands to find, communicate and build long lasting relationships with their customers. Facebook ads use several factors to make your brand products or services reach potential customers. 

Due to global audience reach it has become very easy for brands to find, communicate and build long lasting relationships with their customers. Facebook ads use several factors to make your brand products or services reach potential customers. 

Facebook has a global audience reach. It connects people from different parts of the world. Businesses must use facebook advertising features in order to promote their brand, products or services.

Estimated no of daily active users of Facebook is 1.49 billion, Estimated no of Facebook users is 2.37 billion, Estimated no of users added daily is 500000, Around 26.3% of online users use Facebook. 

The above matrix tells how fast, efficient and reliable is facebook advertising.

Digital advertising vs digital marketing: The major difference between digital marketing and advertising is that digital marketing develops or scales up a brand while digital advertising creates a brand awareness and prompts brand’s, products or services in order to generate sales.